According to statistics, there are almost three billion on Facebook. Each of them spends hours on the application for various purposes. It serves as an opportunity for sellers to make it one of their largest revenue sources. The ease of usage helps connects billions of buyers and sellers.
One of the most viral marketing techniques includes using white label Facebook advertising agencies. As companies grow large with the help of technology, these agencies help focus on the core parts of the business. Serving clients are now easier than ever with these agencies.
In this article, we’re about to introduce white label Facebook advertising to people unaware of it. If you already have some idea about it, check out the benefits of using it and the possible agencies you could work with. Furthermore, to learn about tips and costs, keep reading.
What Is a White Label Facebook Advertising Agency?
A white label Facebook advertising agency offers to resell services to different companies. Here, with the help of Facebook ad Campaign Management, they sell other companies’ products. Usually, companies with inefficient marketing strategies use such agencies.
However, it is not always true. As such advertising bears so many benefits, a lot of companies prefer using it. Here, a company’s products are re-sold under the agency’s name. The agencies usually increase the regular price and obtain a percentage of the revenue as profit.
The concept of the strategy is similar to ghostwriting. That is, selling someone else’s products and taking credit for them. Sometimes, marketers also do the job for you without taking credit. Your clients will never know and your company will get the rewards of excellent service.
Why Work with a White-Label Facebook Advertising Agency?
Companies should work with white label Facebook advertising agencies to maximize customer satisfaction without having to hire and pay high salaries to professionals. The need for the existing workers to work overtime or hire new employees is also eliminated.
Instead of doing all the marketing activities in-house, it is often easier to outsource them. There’s a high chance of getting better results, especially with the help of Facebook ad Campaign Management. The agency will take care of boosting clients and sales in a managed system.
Next, you should work with these agencies to focus on other business activities. It is especially true for sole traders, partnerships, and small businesses. Owners can then focus better on growth, customers, operational activities, and human resources.
Advertising on Facebook can be difficult as there are thousands of users. Random ads will lead to complaints of low visibility. With the help of micro-targeting, many experts in these agencies will work together to increase visibility to target customers only.
Furthermore, you will get reports from the agencies to learn all about progress. Performance analysis about reach, insights regarding clicks, reports about return on ad spend (ROAS), and more will be delivered as you work with them.
Benefits of Using a White-Label Facebook Advertising Agency
Now that you’ve noted all the reasons why you should work with them, I have listed the benefits of using them. After extensive research, I have found out that most companies using these agencies reap these common benefits. Check it out:
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Saves Time
It is a no-brainer that most businesses specialize in a few tasks only. And it is completely understandable if you lack marketing skills when your clients demand it. In such cases, training and research to teach these skills will lead to a waste of time.
You might not be able to meet deadlines due to the prolonged process. In such cases, letting white label Facebook advertising agencies manage your tasks will save a lot of time.
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Affordable
While marketing research and training require a hefty amount of investment, these agencies are quite affordable. Usually, they provide packages with different prices starting from a very low price.
Besides the freedom of deciding on packages, you may as well discuss the payment method. Some agencies might allow installment or monthly payments instead of paying all at once. Therefore, it makes these agencies affordable and accessible to most.
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Allows to Focus on Other Business Aspects
As a white label Facebook advertising agency handles your clients’ tasks to enhance your brand image, you can focus on other business areas. For instance, you can finally concentrate on generating ideas for increasing cash inflow.
On the other hand, you may also focus on obtaining further clients in the future. As a result, specialization will lead to success.
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Maximizes Revenue
A white label agency will surely invite more traffic and boost your sales. As a result, there’s a chance of higher revenue and thus, profit. Due to the superior service, customer satisfaction will expand the customer base. Here, word-of-mouth advertising is encouraged.
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Easy Marketing Process
While you might assume that signing a contract with these agencies is a lengthy process, it is quite the opposite. You will be pleased to know that they barely require paperwork. It surely means that they will start working on your clients quickly; pretty convenient!
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Allows to Track Results
Using the Facebook ad Campaign can be complex, especially when targeting customers according to their preferences, searches, etc. However, you will always get updates. Regular reports about feedback, growth, and progress will be always available.
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Saves Costs
If you’re wondering how it saves costs, let’s quickly see the overhead costs inclined with in-house Facebooking advertising. Firstly, there are costs of running a human resource department. You have to hire people to look for experts having knowledge about ads.
Secondly, setting interviews require time and money. Thirdly, as Facebook evolves, new skills or attributes are required. Hence, there’s a requirement for training. Overhead costs build up over time, and these are eliminated once you work with such agencies.
4 Tips While Looking for a White Label Facebook Advertising Agency
If the agencies above are out of your budget and reach, look for suitable local agencies. It is necessary for your choice to be picky, as there are now thousands of ineffective marketers. Here are some tips you should follow while looking for an agency:
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Check if they specialize in your field
It is important to work with those specialized agencies that have enough experience in your field. Without experience, your tasks might be handed over to non-professionals. In contrast, from past deals with clients, experienced agencies will know what to do.
Moreover, Facebook ads shouldn’t be designed for everyone the same way. The nature of the product might need specialization in PPC and SEO. Hence, only look for experienced agencies.
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Ask for short-term contracts first
Before signing a long-term contract, ask for a short-term contract. It is because there are now hundreds of agencies, but only a few good ones. Try out its services to ensure quality services. Without trials, you could be risking client complaints and a bad image.
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Confirm confidentiality
When you work with resellers, you need to make sure that your clients are unaware of the contract. Sign contracts that ensure that they do not advertise your client’s work. Here, your clients might give you no credit and switch to competitors.
Usually, all clients expect confidentiality in their studies. Hence, all credible agencies should agree on the fact that these tasks are your intellectual property.
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Check reviews
Check out the agency’s reviews on third-party sites like Google Review and Trustpilot. It is because most agencies will first promise everything. However, all of them will be unable to provide you with what’s promised. Reviews from its past clients will indicate its performance.
Remember to only select companies with a rating higher than eighty percent or four stars. But also note that good agencies will also bear some negative reviews.
Top 6 White Label Digital Marketing Agencies
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Thrive Agency
Thrive Agency provides digital marketing services to all social media platforms, including Facebook. Their digital services are image and video editing, search engine optimization, and more. However, they are relatively expensive and suitable for large organizations.
It is a large agency that works in twenty-five different cities. Fortunately, it has numerous positive reviews on all third-party forums.
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Vendasta
Vendasta is another white label Facebook advertising agency that offers Facebook ad content development, reputation management, training, and web design. With its outstanding employees, it now has excellent reviews. You may try out its free trials now!
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That Company
That Company is one of the leading agencies available. Its operations are unique as it takes orders from clients directly on behalf of the main company. Similarly, they take effective communication into account to ensure that both companies earn high profits.
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Victorious SEO
If you are interested in high SEO ranking besides high reach in Facebook ads, Victorious SEO might be the one for you. Regardless of the type of product or service you’re selling, it will take care of everything. It caters to the unique requirements of multiple clients.
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Conduit
Conduit satisfies its clients with an agency relationship manager, client experience coordinator, and SEO coordinator. It is a trustworthy company as it has a lot of positive reviews and is a partner to Google, Facebook, Microsoft, and more companies.
As they also provide YouTube advertisements and website developments, they are specialized in creative video ads. Therefore, it serves as a suitable white labeling agency.
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Lyfe Marketing
Lyfe Marketing specializes in Facebook ads. Their micro-targeting skills help reach only the target advertising, so you will only pay for your potential customers only. It offers four packages with free trials. A trained manager will take care of all your issues.
How much does White Label Facebook Advertising Cost?
On average, white label Facebook advertisements cost around 400 USD to 1000 USD. The price depends on the activities, target audience, nature of the task, product, and reach. On the other hand, some agencies charge about 1 USD per click.
Popular agencies might charge businesses more for their professional and experienced Facebook marketers. For example, Scroll’s paid social media advertisements start from seven hundred and fifty US Dollars. Similarly, Conduit’s subscription fee starts from $845 per month.
Agencies that offer SEO, SEM, digital strategies, video editing, and content writing along with Facebook advertising are relatively more expensive. It is because they also generate unique ideas alongside reselling products and services.
Usually, starter packages cost around 399 USD. Here, they set up image ads, ad monitoring and development, and Initial Campaign Strategy. On the other hand, standard packages are around 495 USD. They usually provide vertical video ads, audience research, and campaign optimization.
Conclusion
It is necessary to select the right white label Facebook advertising agency to evade the fierce competitor on Facebook. Take your time to analyze the agencies and outline the tasks that require attention. Hopefully, this article consists of all the information you needed. Thanks!
FAQs
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What is an example of a white label Facebook advertisement?
Ans: There are many grocery stores that promote groceries produced and supplied by other companies. For instance, Walmart promotes and sells Tide’s detergents. It serves as a perfect example as it is not Tide marketing and selling its products.
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What are white label Facebook ads?
Ans: White label Facebook ads are advertisements outsourced by particular agencies. These ads are posted on Facebook and other social media applications. This service is usually provided for companies that fail to do in-house Facebook advertisements.
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What are the four types of ads provided by white label Facebook agencies?
Ans: There are video ads, carousel ads, collection ads, and instant experience ads. These types exist to drive engagement, sales, positive experience, customer relationships, and catalog sales.
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Why is it called white label advertisements?
The name “white label” is created due to the packaging’s white label, which may be customized with the marketer’s trademarked logos. Here, the label can have both the marketer’s and the producer’s names and logos.
